A year and a half ago, Manzanos Wines opened its commercial office in the American continent and, after a lot of work and investment, they are reaping its benefits. The United States was a priority for its internationalization strategy, but the entire American continent is a great opportunity for value-added Spanish wines.
“The value for money of Spanish wine is a bargain for Americans and they are only beginning to discover it” point out from Bodega. “The category of Spanish wine is not big, in some places it still does not exist and it is difficult to find Riojas in restaurants.” “That is why we are here, because we have to do a great job of education that other countries already have more than done.
And then to alleviate the obstacles that the pandemic has placed on marketing, since, until this past November, it was not possible to travel to the United States for commercial actions.”
After the recent recognitions granted by prestigious American magazines, it is becoming less and less difficult to find the Winery’s wines in all the states of the United States. “The star is Siglo without a doubt, the Riojan emblem that has been triumphing in the United States and Mexico for years, but Voché is one of the wines that is reaping the most success, due to its special fruity style that has conquered all critics.”